Who needs a website, anyway?

Well, not everybody, that's for sure! If you are in a business that relies on location, and your physical presence in that location, a web presence may not bring all the advantages that normally come with having a web presence.

Even so, there can still be many advantages to having a site, such as making information available that might be needed by your customers out of normal business hours, or when they are away from the locality.

If you are in a specialist business with a small, and perhaps geographically scattered market, and you can deliver your goods or services into the market quickly, the whole county or the whole country or (depending on the nature of your business) even the whole world could be your market place.

With the advent of the modern web, niche markets can be exploited with dramatic results.

A web presence can be particularly valuable when your customers are widely scattered, but plan to visit your locality, and need to avail themselves of your service (for instance, accommodation) when they arrive.

Horses for courses.

Our largest site extends to over a hundred pages with multiple response forms and several levels of navigation but a "brochure" site like this one might be all you need.

If you need to be able to make frequent updates to the information on the site a content management system might be appropriate.

Many people think of a web site as an on-line advertisement, and in some cases it is, but there are many more compelling reasons why you could benefit from a presence on the World Wide Web. Like Customer Service.