Search engines
Registration of your site with the top search engines and directories is a prerequisite if your site is to be visible on the World Wide Web. However, registration (although time-consuming and somewhat tedious) is the easy bit.
Consider this:-
The British Tourist Authority has a massive high-tech (and high cost) site with a vast database of accommodation. Most good B&B establishments in England (including Limeyards Stables B&B when it was operating) are registered with them through the English Tourism Council.
Try a search with a fairly wide query string such as 'bed breakfast derbyshire' in your favourite search engine (try Google, Alta Vista, MSN or Excite). A very large number of sites will be returned - there are jillions of B&Bs in Derbyshire. But even today, on the first page you will usually see Limeyards Stables. Now if you have plenty of time and patience, try scrolling down through the pages looking for the BTA site.
Let us know if you ever see the BTA website referred to, never mind a Limeyards Stables entry. We never did!
The lessons are clear
Firstly . .
Subscribing to a number of paid-for directories may not be such a good idea. Apart from being expensive with all the recurring fees, if anyone does find you by this means, they will also have found all your competitors!
Secondly . .
You don't have to be big to be visible, although it can help. Your site just has to be designed by someone with a good understanding of the way that search engines work. There aren't any tricks to ensure high placings with the search engines, so don't believe anyone who claims to know them. It only comes from understanding and by close attention to detail in all areas of design. And it doesn't happen overnight.
Limeyard Associates
is a small web design outfit based in South Derbyshire, UK. We build affordable websites that bring results. Our website designs include brochure websites, content management systems (CMS), ecommerce, classified advertising, directory, community websites, blogs, vertical markets, logo design and more. We produce websites for any purpose, whether it be corporate, sales, hotels, bed & breakfast, community, leisure or a company intranet. So if you need a presence on the World Wide Web, we can make it happen.
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Also . .
To be successful, you need to differentiate yourself from your competitors.
With your own bespoke website you can make your mark and stand out from the crowd. Better still, you can leave the crowd behind completely.
So if you really care about maximising your visibility - and who wouldn't? - talk to Limeyard Associates.